About

Digital marketing is drowning in content produced by people who have confuseed volume with value.

I find it deeply uninteresting.

I've been in this industry since 2003. I have worked inside the data of all kinds of brands - from startups to Fortune 500, rebuilt measurement frameworks from the ground up, developed strategies to hit goals, and sat in enough boardrooms to know that most marketing strategy is theater performed for an audience that suspects as much but lacks the language to say so.

The Jejune exists to provide that language.

I write about all facets of marketing - SEO, GEO, A.I. search, paid media, and analytics - not as a content exercise, but because these things matter enormously and are discussed almost universally with a kind of numbing imprecision that I refuse to participate in.

You will not find hot takes here. You will find a point of view, consistently held, occasionally inconvenient, and always earned.

And cited.

-Heather Molina