Heather Molina

I've been in digital marketing since 2003, back when SEO was something you had to explain at dinner parties. Nobody's laughing now. I write about it at The Jejune.

The Citation Economy.

Digital marketing is now in its third era. Most of us are still funding the second one. Generously. The first era rewarded attention. It ran from the dawn of the Internet to the early 2000s. Whoever captured the most eyeballs won. Reach was the game, and the brands with the